About us

Hutch & Putch - from Germany to Middle East


Founded in 2018 Hutch&Putch GmbH turned quickly from a small start-up in Stuttgart, to a brand known beyond German borders for organic bamboo, wonderful designs and highest quality for babies and kids.

My name is Lisa, and I am Hutch&Putch Middle East. All my life I've worked in big international companies, as strategy consultant, business developer and marketing manager - consulting and selling with all my heart someone else's products. In 2019, on my 33th birthday, I decided to step out of my comfort zone and try something new: become an entrepreneur and building up my own business. 

Based on the great success in central Europe, my partner Josephin and I decided to explore the Middle East market together and bring modern swaddles and fabrics to UAE and neighboring countries. Together, we are driving our vision – providing mummies, daddies and their babies in the UAE, Germany and all over the world with best quality swaddles and accessories. We are following latest trends in fashion, technologies and fabrics to ensure that we provide you state-of-the-art products.

Knowing the region pretty well, as my family moved to the United Arab Emirates 40 years ago, I can say with pride that already from day 1 I was able to expand our vendor network to the United Arab Emirates. Local content creation matters, for me and for Hutch&Putch. 

Being born and raised in Germany, high quality standards are my nature. My mission is that you are highly satisfied with us and our products. I verify each shipment in person, before it leaves our stock.

With our parent company Hutch&Putch GmbH in Germany and our global vendor network we are improving our products, designs and services on a daily basis - together with you and inspired by you. Be a part of our Hutch&Putch Family - like many other mummies, daddies and babies around the world,

In case something does not meet your expectations, please get in contact with me personally